Marketing 101

Reaching, Connecting, Engaging, & Growing.

Marketing is all about content. It revolves around the power of words—how they are crafted to convey messages and define concepts, whether they pertain to living entities or products. This course focuses on how effective communication provides audiences with the knowledge, information, and understanding necessary to appreciate a business and its solutions. Words are the very fabric that weaves together a company's culture, environment, industry, and offerings.In essence, marketing clearly delineates a business's purpose and its economic impact, aligning it with market demands. During this course, entrepreneurs will learn how to effectively communicate their message to specific audiences or segments. Marketing is a crucial component of the entire business communication suite, and when executed effectively, branding, advertising, and promotion become seamless.

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Course Outline:

MARKETING A BUSINESS

• The Concept: Understanding the importance of all content and defining your purpose and identity.

• BFM (Business Foundation Marketing): Exploring your purpose, core values, and the results/benefits you provide.

• The Message: Setting the tone and articulating the universal significance of your business.

MARKETING AS A TOOL

• Marketing Segments/Types: Identifying various market segments and approaches.

• Marketing Models: Exploring six essential marketing frameworks.

• Marketing Approaches: Understanding different strategies for effective marketing.

MARKETING TECHNICALITY

• Key Questions: Focusing on the who, what, when, where, and most importantly, why of your marketing strategy.

• Mental Skills: Developing the intangible skill set necessary to navigate marketing tasks effectively.

Join us for Business Marketing 101, where you will gain essential insights and skills to enhance your marketing efforts and elevate your business to new heights!

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